Strategic Plan
Mission Statement:
to promote,educate, involve, and serve today's building industry professionals in creating tomorrow's communities.
| Plan Monitor | Executive Officer |
| Patsy Dunagan | Sandra J. Boda |
| J. Smith Lanier &Co., Inc. | HBA of Midwest Georgia |
| 770-683-1016 | 770-716-7109 |
The Plan...
"If we can know where we are and something about how we got there, we might see where we are trending-and if the outcomes which lie naturally in our course are unacceptable, to make timely change."- Abraham Lincoln
ON April 10 & 11, 2007, 17 HBA of Midwest Georgia's members and three staff persons met with a representative of NAHB to conduct a 3-year Strategic Plan for the association.
Strategic planning is a tool used for one purpose only; to help the organization do a better job - to focus its energy, to ensure that members are working towards the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is disciplined effort to produce fundamental decisions and actions that shape and guide what the association is, what t does, and why it does it, with a focus on the future.
Key Issue I: Membership
Objective A: Increase membership and participation in HBA events, leadership, and governance.
| Strategy | Committee |
| Identify the potential HBA volunteer base and opportunities | Governance |
| Develop a program HBA volunteers | Membership |
| Review meeting formats | Program |
| Develop job descriptions for volunteer opportunities | Governance |
| Develop a new member mentoring program | Education |
| Train members on "how to do business with a member" | Education |
| Provide leadership training to HBA current and future leaders | Education |
Objective B: Increase membership to 1,100 by April 2010.
| Strategy | Committee |
| Identify potential new members | Membership |
| Develop testimonials from members quantify the return on membership investment | Communications |
| Develop ways for members to help promote HBA brand | Communications |
| Promote HBA members to like associations | Communications |
| Develop the membership committee | Education |
| Train members how to sell membership | Education |
Key Issue II: Communications
Objective A: Improve public image of the HBA, industry and members.
| Strategy | Committee |
| Promote HBA community involvement | Program |
| Develop additional community activity | Program |
| Consider retaining a public relations firm to develop a plan | Communications |
| Develop media strategies to build an ongoing presence in the community | Communications |
| Educate the community that HBA provides consumer and community services | Communications |
| Consider producing a Charity House on a more regular basis | Program |
Objective B: Improve internal communications.
| Strategy | Committee |
| Consider delivering the HBA Newsletter more frequently than quarterly | Communications |
Key Issue III: Operations
Objective A: Improve HBA Finance and Operations.
| Strategy | Committee |
| Review developing a Parade of Homes and/or Tradeshow | Program |
Key Issue IV: Government Affairs
Objective A: Improve government affairs presence and proactive efforts on behalf of the industry.
| Strategy | Committee |
| Utilize a new full-time staff | GAC |
| Develop improved government affairs coverage for all 24 municipalities | GAC |
| Identify Members who can serve as government affairs representatives at all 24 municipalities | GAC |
| Identify ways to influence the licensing issue on local level | GAC |
| Develop a way to direct and activate members to respond to issues locally | GAC |
| Continue to develop Relationships with local elected and regulatory officials | GAC |
| Develop and award for public or regulatory official | GAC |
| Continue t build member relations with the HBA of Georgia | GAC |
Key Issue V: Education
Objective A: Become the primary source of industry continuing education for HBA members and the community.
| Strategy | Committee |
| Develop curriculum for education programs | Education |
| Provide the required courses needed to be licensed in Georgia | Education |
| Identify educational needs of members and community | Education |
| Develop a recognition program for members who attend classes | Education |
| Identify members who can provide education | Education |
| Explore the creation of student chapters | Education |
| The HBA scholarships to industry internship programs | Education |
| Establish a direct connection to the Central Education Center | Education |
Committee Overviews
Communications Committee- will act as liaison between HAHB, HBAG, and the local association office in an effort to relay all pertinent information to the members. The committee will work with staff to ensure prompt delivery of The Toolbox Newsletter, Membership Directory, Website and all print data as a means of communication to members. Committee will also work with Public Relations firm to develop media strategies to educate the community about the HBA.
Education Committee- will develop a plan to identify and provide continuing educational program for the membership.
Governance- will monitor and ensure that the activities of the association are in alignment with the by-laws of the association. The Governance Committee will present any by-law change requests to the Executive Board.
Government Affairs Committee (GAC)- oversees and coordinates the government affairs activities and programs of the association in order to execute the public policy goals and objectives of the association.
Membership Committee- identifies and recruits new members of the association and promotes involvement in all association programs and activities.
Program Committee- determines dinner meeting speakers and other non-dues revenue to help promote involvement in all association programs and activities. Chair for this committee shall be current Vice President or whomever the President assigns.
